kpmg全套内部培训教程1

CreatingEffectiveProposalsWritinganEffectiveExecutiveSummaryCONSULTING管理资源吧（），提供海量管理资料免费下载！CONSULTING管理资源吧（），提供海量管理资料免费下载！GeneralRulesBeginEarlyFollowRFPInstructionsHighlyThematicClear,ExpositoryWritingExplicitMessagesActiveVoice,FirstorThirdPerson,PresentTense,Positive/Confident(butnotarrogant)ToneAvoidAdverbsandOverblownWritingUtilizeSummaryGraphicsCONSULTING管理资源吧（），提供海量管理资料免费下载！ObjectivesGettheReader’sAttentionShowourUnderstandingoftheProblemInsights/PerspectivesSummarizeKeyPartsofOurApproach/Solution-FocusonHowConveyConfidencethatKPMGistheBestFirmtodotheJob-Why?ObtainImportantPoints/ThemesfromMajorSectionWritersCONSULTING管理资源吧（），提供海量管理资料免费下载！PreparingandWritingIFirstStepsReadtheRFP/OpportunityFactSheetReviewProposalDiscriminatorsandThemesAnalyzeProposalLearnCustomer‘HotButtons’ReviewOtherExecutiveSummariesCONSULTING管理资源吧（），提供海量管理资料免费下载！PreparingandWritingIIBuildOutlineOutlineEachPageMajorHeadings,IdeasandGraphicsMapThemesandDiscriminatorstoHeadingsCONSULTING管理资源吧（），提供海量管理资料免费下载！PreparingandWritingIIIWorkThroughEachSectionFleshOutIdeasthatwillbeDevelopedUseSelectedProposalGraphicsCreateSummaryGraphicsUseNewGraphics/TextSparinglyCreateTextAdaptProposalText(minimizedirectlifts)WriteIntroductions,Linkages,ClosingPointsCONSULTING管理资源吧（），提供海量管理资料免费下载！EditingandRevisionsEnsureGoodDraftforRedTeamReviewSeekBDMReviewSeekSr.Manager/PartnerReviewDon’tSkipEditorFineTuneContinuouslyCONSULTING管理资源吧（），提供海量管理资料免费下载！AnyQuestions?CarlRosenblattBDSTManager,PublicServicesTyson’sTower703747-6508