休闲服务行业深度研究山西旅游要素之全国比较与建议加快旅游基础设施建设打造更多品牌景区20170328

证券研究报告：行业研究休闲服务评级：加快旅游基础设施建设打造更多品牌景区——山西旅游要素之全国比较与建议2017年03月28日深度研究相关研究：投资要点：国内游热度上升，城镇居民仍是主力：2016年全年，国内旅游人数44.4亿人次，比上年同期增长11.0%，增速连续3年上升；国内旅游收入3.94万亿元，增长15.19%，旅游收入增速在经过连续3年回落之后2016年重新回升。国内旅游人数和收入增速双双上升，国内旅游景气度回升。出境游回归理性：在国内休闲旅游替代加速、人民币贬值、跨境电商全面发展等因素共同作用下，出境旅游市场进入相对稳定的发展阶段。2016年全年，中国公民出境旅游人数1.22亿人次，比上年同期增长4.3%。出境旅游花费1098亿美元，比上年同期增长5.1%。山西旅游收入快速增长综合实力位于全国第二梯队：2016年山西省旅游总收入4247亿元，排名全国第15，与去年持平；从增速看，2016年山西旅游总收入同比增长23.19%，增速也排名全国第15。第二梯队成员均在发力山西旅游仍须努力：根据已经公布的《山西省“十三五”服务业发展规划》，2020年山西全省接待旅游总人次达到6亿人次，旅游业总收入年均增长15％，也即，到2020年山西旅游总收入将达到6900亿元，但其他旅游强省和可比省份均制定了较高的旅游业发展目标，到2020年山西省旅游收入排名可能会下降至全国第二十名左右。因此，要实现旅游强省的目标，山西旅游业仍需要继续努力。交通基础设施仍需完善：在机场、高铁建设上，山西与周边省份以及可比旅游强省相比显得落后，需加强高铁、城际铁路、机场建设，更好为山西旅游经济服务。品牌旅游景点建设有待加强。酒店服务水平有待提升。加快旅游资源整合打造国内旅游知名企业：在全国旅游景点遍地开花，旅游行业竞争越来越激烈的情况下，品牌旅游景点在吸引客源方面将更有优势。综合来看山西旅游景点品牌建设普遍落后，旅游资源整合、品牌旅游景点建设势在必行，山西应充分利用政府、市场、资本等各方面的资源，加快整合步伐、加大整合力度，尽快打造一批国内影响力较大的旅游景区品牌，将部分企业培育形成国内有影响力的文化旅游投资控股平台。加强旅游景区信息化建设实现全省旅游信息化：针对山西旅游数据建设相对落后的特点，政府部门应当加强各旅游景区信息化采集、数据处理分析工作，并充分利用互联网、大数据等工具和平台，组建山西省旅游信息平台，更好为山西旅游经济服务。分析师：平海庆执业证书编号：S0760511010003电话：[phone]邮箱：[e-mail]联系人：平海庆电话：[phone]邮箱：[e-mail]地址：太原市府西街69号国贸中心A座28层北京市西城区平安里西大街中海国际中心7层电话：[phone]山西证券股份有限公司行业研究|深度研究请务必参阅最后一页股票评级说明和免责声明1目录1.国内旅游概况·····························································································31.1.国内游热度上升，城镇居民仍是主力···················································································31.2.外国游客入境游快速增长港澳游客增速下降···································································41.3.出境游回归理性旅行社组织出游人数增长较快·································································62.山西旅游行业现状·····················································································72.1.旅游收入快速增长综合实力位于全国第二梯队·································································72.2.第二梯队成员均在发力山西旅游仍须努力·········································································82.3.交通基础设施仍需完善···········································································································92.3.1.机场································································································································································································92.3.2.公路····························································································································································································102.3.3.铁路······························································································································································································112.4.品牌旅游景点相对较少···········································································································132.5.酒店服务水平有待提升···········································································································142.6.旅行社发展处于全国前列·······································································································153.山西旅游业发展建议···············································································163.1.加强品牌景区建设提升景区服务质量·················································································163.2.加快旅游资源整合打造国内旅游知名企业·········································································163.3.加快交通基础建设主要景区均实现“快进”目标··································································163.4.加强旅游景区信息化建设实现全省旅游信息化·································································16行业研究|深度研究请务必参阅最后一页股票评级说明和免责声明2图目录图1：国内旅游人数增速连续3年回升.......................................3图2：国内旅游收入增速触底回升...........................................3图3：过去10年城镇居民旅游出行人数和花费增长迅速..........................4图4：入境游人数增速略有下降.............................................4图5：外国入境游客增长迅猛...............................................5图6：香港游客增速下降..................................................5图7：澳门游客增速下降较多...............................................5图8：台湾游客增速略有上升...............................................5图9：国际旅游收入增速略有下降...........................................5图10：全国出境游人数增速下降............................................6图11：旅行社组织出境游人数增长较快.......................................6图12：全国各省市2016年旅游总收入排名....................................7图13：全国各省市自治区2015年旅游总收入排名..............................7图14：2016年全国各行政区旅游收入增速....................................8图15：全国各行政区民用机场数量和机场覆盖率...............................9图16：2016年全国各行政区机场旅客吞吐量和航班起降架次.....................10图17：全国各行政区公路和高速公路路网密度................................11图18：全国各行政区铁路路网密度（2015年底）..............................12图19：全国各行政区高铁车站密度（个/万平方公里）..........................13图20：全国各行政区已有和在建高铁线路....................................13图21：全国部分省、市A级和4A级以上景区数量.............................14图22：2016年第3季度全国各行政区星级酒店数量............................14图23：2016年第3季度全国各行政区星级酒店平均房价和出租率.................15图24：2016年第3季度全国各行政区旅行社数量及百强旅行社分布................15行业研究|深度研究请务必参阅最后一页股票评级说明和免责声明31.国内旅游概况1.1.国内游热度上升，城镇居民仍是主力2016年，在国务院、国家旅游局、其他相关部门的政策支持下，国内旅游蓬勃发展，健康旅游、生态旅游、精品旅游、特色旅游、全域旅游百花齐放。