牛津译林版 M4U1 advertising word power

Wordpower嚺tà同“嚃”。不咀嚼而咽下。夔kuí古代传说中的一种龙形异兽。巘yǎn大山上的小山UnpredictablewordprefixstemsuffixagroupoflettersaddedtothebeginningofawordthemainpartofawordagroupoflettersplacedattheendofawordLookatadialogue.A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,buttheyarenotmeanttotrickus.Howtoformadjectivesfromnounsorverbs?n.commercialv.attractivev.excitingUsingsuffixescommerceattractexciteHerearesomeofthedifferentwaystoformadjectivesfromnounsorverbs.Noun+yadjectivehealthwealthdirtluckhandhealthywealthydirtyluckyhandyheroicclassicfantasticenergeticNoun+icadjectiveheroclassfantasyenergycenterfunctionnationofficeracecultureNoun+aladjectivecentralfunctionalnationalofficialracialculturaldangerpoisonfameadventureNoun+ousadjectivedangerouspoisonousfamousadventuroushelpusesuccesshopebeautypeacepainNoun+fuladjectivehelpfulusefulsuccessfulhopefulbeautifulpeacefulpainfulamazesurpriseboredisappointpleaseVerb+ed/ingadjectiveamazing/amazedsurprising/surprisedboring/boreddisappointing/disappointedpleasing(pleasant)/pleasedattractacttalkcompetecreateproduceVerb+iveadjectiveattractiveactivetalkativecompetitivecreativeproductiveSuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessBestClothingShopDowntownEnvironmentalfriendly对环境友好的SalesandMarketingproduct产品销售人员销售部市场部消费者市场调查市场份额salesman/salesboysaleswoman/salesgirlsalesdepartmentmarketingdepartmentcustomer/consumermarketresearchmarketsharesalesfiguresalestarget销售数字、销售额销售目标PairworkCompletethedialoguebetweenMr.CarterandMs.Jonesinthetextbook.Mr.Carter:Ournewproducthasbeenonthemarketforonemonth.Whatisits_____________now?Ms.Jones:Wehaveabouta15percentshareofthemarketatthemoment.The____________roseby5percentacrossthewholecountry,andarecontinuingtorise.marketsharesalesfiguresMr.Carter:That’squiteencouraging.Ithinkitisbecause__________reallylikeouruniquedesign.Iwouldlikeyoutodosomefurther_______________aboutyoungpeople’sviewsontheproduct.The___________________________shouldalsofinishthereportonthenextmonth’s___________byMonday.marketresearchsales&marketingdepartmentconsumerssalestargetsMs.Jones:We’redoingitrightnow.I’llpresentittoyouinoneortwodays.Mr.Carter:That’sgreat.Ifwewanttobethemarketleader,weneedtomakeagoodplan.