河南轮胎股份有限公司竞争战略研究

华中科技大学硕士学位论文河南轮胎股份有限公司竞争战略研究姓名：胡玉西申请学位级别：硕士专业：工商管理指导教师：王宗军20061027I11PEST2003~2006SWOTIIAbstractWiththerapiddevelopmentofChina’seconomyandtheestablishmentofmarketsystem,Chinesetireindustryisdevelopingquickly.Thereare11abroadtiremanufacturersintheworldhavesetuptheirownbusinesswiththeirowncapitalorjointventuresinChina.Thenationaltiremarketingisassumingthetrendsofinternational,andthecompetitionisbecomingmorefierceanduncertain,whichhasbroughtgreatopportunityofdevelopmentaswellasthreattoexistence.Soitisnecessarytoadjusttheindustrypolicyintermsofindustrystructure,anddevelopthetireindustryaccordingtothe11thfive-yearplanningguideline.Howtomakethecorrespondingcompetitionstrategyhasbecomeanimportantissueforeachtireenterprise.Thisthesisfirstexpoundsstrategicmanagementprocessandthetheoryofcompetition,suchastheoryofcompetitionadvantage,thetheoryofcorecompetitiveforceandthenewestdevelopmentofcurrentcompetitiontheory;Secondly,itanalyzesmacroenvironmentoftireindustryfromdifferentaspectssuchaslaw,economic,societyandtechnologyaccordingtomeansofPEST.Itusing“fiveforces”modelofPorterobjectivelyanalyzestheindustryenvironment,thecurrentsituationoftiremarketingandforecaststhedevelopingtrendsandprospectofChina’stireindustry.Then,bythehelpofabundantdetaileddatainformation,itanalyzesandevaluatestheresourceandoperationcapabilityofHenanTireCo.Ltdintermsoftheperformanceintheindustryfrom2003tothefirsthalfyearof2006withthecombinationofquantitativeandqualitativeanalysis.Atlast,thisthesisanalyzesandassessesthecompetitioncapabilityofHenanTireCo.LtdbyvirtueofSWOTanalysis.Anditputsforwardthecompetitionstrategyofstrippingthedisadvantageprojectsofthecorporationandrefocusingontheadvantageresourcetodeveloptheadvantageprojectsandco-operation.Itbringsupsomeadviseforputtingthecompetitivestrategyintoeffect.KeywordsTireindustryCompetitionStrategyRefocusingCo-operation___11112005~200620052005200419%7902006~20071.1196552019981272003102005642200582500741677529100251.21)2)3)4)35)SWOT6)1.31)2)3)422.12060(Businessstrategy)(K.R.Andrews)(H.I.Ansoff)(C.W.Hofer)(F.David)[1]5(A.D.Chandler)(H.IAnsoff)2-1[2]2-162.2206020802090[3]2.2.12-22.2.22060~8012341232-272-32.2.3212-382-42.2.4-92.32-5[4]2-5102.3.1112.3.22.3.3122.42.4.1[5]2.4.2“”JIT132.4.3“”C.Markides1990205020702080198019601.1%1981198720.4%8.5%71.1%2.4.4[6]14153[7]3.13.1.1162010200020%3.1.2[8]~201010006200~~[9]3.1.317[10]21213.1.410208090111165[11]183.23.2.1(2005)402005122501[12](CCC)200381()(CCC)1993121310%1994199920002.042001191110%2002~2005200632120064110%3%200112%200220%200315%13%2200433.2.2202006[1]13.210.811.48.924.27.812.219.311.219.156.632.557.917.226.62.3442.440.044.212.328.31.5[1]21227517,7528.32%,17646.18%17433.2.370360777002110%32%360%200520052.51.352%70%17%150022[13]20052088.7%1066.2%8()70%200520[1]%%%%201,640.7888.78,395.7591.83,953.5339.513,990.0566.61,223.8366.22,040.7522.32,191.1021.95,455.6826.0416.9522.56,355.0069.51,762.4217.68,534.3740.61,850.001009,148.0010010,002.0010021,000.001002085%69.18%473413112040%60%30011404080%20%50%2005[1]~232050%80%20052006724280[14]2005~200620063.2.41020012324[15]200632120064110%3%[16]3.2.520105.520043.42.161.76%201050%~70%30%~45%2010200450720107006200200513.42.5018.65%201015320%[17]1998~20052006~20104%~5%251998~2005[18]%1998163.001,284.549,513.461999183.161,496.7310,969.8415.312000207.001,608.9112,157.8710.832001234.171,802.0413,573.0011.642002325.102,053.1616,306.5920.142003444.352,382.9319,311.9618.432004507.412,693.7123,926.3123.892005570.703,050.9824,983.434.422010724.006,200.0032,140.003.33.3.1(MichaelEPorter)3-1[19]263.3.212002~2005-272004200510%~20%40%~50%[1]2005200420032002()()()()149.11127.65136.2917195.03185.09234.45262.36244.16313.14222.57253.90342.47451.34263.40302.90351.65293.43352.71382.76412.34341.87333.092.17640.702[1]~28200710%3440%[20]80%2953044.12003104-131-323414.68%64.16%65.85%34.15%34.09%65.91%88.37%9.34%4.2500720033344.338088.37%35281354.44.4.1=×100%(4-1)=÷×100%(4-2)=÷×100%(4-3)2002~20064442002~2006[]200220032004200520061,361,543,5602,110,087,1752,801,171,2183,700,021,9972,401,328,7171,008,832,2971,809,336,1042,204,093,7602,714,640,6253,066,606,345330,967,626700,487,645700,547,032818,349,788798,943,12938,758,21663,706,33076,648,243115,182,77010,738,57842003~20062003200420052006(%)3.022.743.110.452.83(%)3.523.784.240.353.49(%)9.0910.9414.81.348.35[]3642003~20052003~2005200620064.4.2EBIT=EBIT÷EBIT÷EBITDOL=—————————(4-4)Q÷Q37200541.451.042005()(%)()(%)20042,801,171,21879,749,18420053,700,021,99732.09117,546,37847.401.454.54.5.138=×100%(4-5)=÷×100%(4-6)=(+)÷(4-7)2003~200644442003~2006200220032004200520061,008,832,2971,809,336,1042,204,093,7602,714,640,6253,066,606,344677,864,6711,108,848,4591,503,546,7281,896,290,8372,267,663,215330,967,626700,487,645700,547,032818,349,788798,943,12925,635,51786,672,42079,749,184117,546,37816,027,72930,408,78834,864,05244,335,68054,632,18144,512,54742003~20062002~2003(%)2003~2004(%)2004~2005(%)2005~2006(%)79.3521.8223.1612.9765.5835.5926.1219.58111.658.4516.822.37238.10-7.9947.3914.6527.1723.2242003~2006200