电大专科《公共关系学》期末考试试题及答案--最全版

Wewillcontinuetoimprovethecompany'sinternalcontrolsystem,andsteadyimprovementinabilitytomanageandcontrol,optimizebusinessprocesses,toensuresmoothprocesses,responsibilitiesinplace;tofurtherstrengtheninternalcontrols,playacontrolpostindependentoversightroleofevaluationcomplyingwiththird-partyresponsibility;toactivelymakeuseofinternalaudittoolsdetectpotentialmanagement,streamline,standardizerelatedtransactions,strengtheningoperationsinaccordancewithlaw.Deepeningtheinformationmanagementtoensurefullcommunicationzeroresistance.ToconstantlyperfectERP,andBFS++,andPI,andMIS,andSCM,informationsystembasedconstruction,fullintegrationinformationsystem,achievedinformationresourcesshared;toexpandPortalsystemapplicationofbreadthanddepth,playinformationsystemonenterpriseofAssistantrole;toperfectdailyrunmaintenanceoperationofrecords,promoteproblemreasonsanalysisandsystemhandover;tostrengtheningBFS++,andERP,andSCM,technologyapplicationoftraining,improveemployeesapplicationinformationsystemofcapacityandlevel.Humanisticcaretoensurezero.TostrengtheningHumanitiescare,continuestofostercompanywindclear,andgasare,andheartShunofcultureatmosphere;strengtheninglovehelpedtrapped,caredifficultemployees;carriedoutstyleactivities,richemployeeslife;strengtheninghealthandlabourprotection,organizationcareerhealthmedical,controlcareeragainst;continuestoimplementationpsychologicalwarningpreventionsystem,trainingemployeeshealthofcharacter,andstableofmoodandenterprisingofattitude,createdfriendlyfraternityofHumanitiesenvironment.Tostrengthenriskmanagement,ensurethatthebusinessofzerorisk.Tostrengthenedbusinessplansmanagement,willbusinessbusinessplanscovertoalllevel,ensurethebusinesscancontrolincontrol;tocloseconcernfinancial,andcoalelectriclinkage,andenergy-savingscheduling,nationalpolicytrends,strengtheningtrack,activeshould;toimplementationState-ownedassetsmethod,furtherspecificationbusinessfinancialmanagement;toperfectrisktubecontrolsystem,achievedriskrecognition,andmeasure,andassessment,andreport,andcontrolfeedbackofclosedringmanagement,improveriskpreventioncapacity.Tofurtherstandardizetrading,andstrivetoachieveaccordingtolaw,standardizeandfair.Innovationofperformancemanagement,toensurethatpotentialemployeeszerofly.Tostrengthenperformancemanagement,processcontrol,enhanceemployeeevaluationandlevelsofeffectivecommunicationtoimproveperformancemanagement.Tofurtherquantifyandrefineemployeestandards...Work,fullplayparty,andbranch,andmembersinfivetypeEnterpriseconstructionintheofcorerole,andfightingfortressroleandpioneermodelrole;tocontinuestostrengtheningfourgoodleadershipconstruction,fullplaylevelscadresinenterprisedevelopmentinthe门急诊医技楼外脚手架采用悬挑式单排脚手架，基础回填后改为落地式双排脚手架，脚手架搭设高度为23m。病房医技楼外脚手架采用悬挑双排脚手架，分四次悬挑ofbackbonebackbonerole;tofullstrengtheningmembersyouthwork,fullplayyouthemployeesincompanydevelopmentintheofforcerole;toimproveindependentCommissionagainstcorruptionworklevel,strengtheningonenterprisebusinesskeylinkofeffectivenessmonitored.,Andmaintainstability.Tofurtherstrengthenpublicityandeducation,improvetheoveralllegalsystem.Wemuststrengthensafetymanagement,establishandimprovetheeducation,supervision,andevaluationasoneofthetrafficsafetymanagementmechanism.ToconscientiouslysumuptheOlympicsecuritycontrols,promotingintegratedmanagementtoahigherlevel,higherstandards,ahigherlevelofdevelopment.Employees,todayislunarcalendaronDecember24,theoxBellisabouttoring,atthistimeofyear,weclearlyfeelthepulseoftheXXpowergenerationcompanytoflourish,tomoreclearlyhearXXpowergenerationcompaniesmatureandsymmetrybreathing.Recallingpastoneanotheracrossarailing,weareenthusiasticandfullofconfidence.Futuredevelopmentopportunities,wemoreexcitingfightmorespirited.Employees,letustogetheracross2013fullofchallengesandopportunities,tocreateagreen,low-costoperation,fullofhumanecareofaworld-classpowergenerationcompanyandworkhard!TheoccasionoftheSpringFestival,mysincerewishthatyouandthefamiliesofthestaffinthenewyear,goodhealth,happy,happy一、单项选择题（请将正确答案的字母序号填在答题纸上。每题2分，共30分）1．组织公共关系活动的出发点应当是()。A.从事实出发B．从理想出发C．从利益出发D．从专家意见出发2．分析组织的自我形象与实际形象之间的现实距离时使用()。A.组织形象象限图B．形象要素调查表C．语义异差分析法D．形象要素差距图3．()是公关工作对象中最敏感、最重要的一部分。A.消费者公众B．社区公众C．媒介公众D．名流公众4．被誉为公共关系之父的是()。A.巴纳姆B．艾维·李C．伯尼斯D．卡特里普5．组织成员之间地位平等，相互之间有着广泛的接触，但没有中心人物的传播网络是()。A．辐射式网络B．链式网络C．环形网络D．G型网络6．展览会可以使组织找到自我、宣传自我、增进效益，它是()。A．商业性的B．公益性的C．宣传性的D．既有商业性的又有非商业性的7．当社会发生重大问题时，与有关的公众组织、群体或个人面对面地交流，听取公众的意见，回答公众问题，解释政府立场，争取公众的理解与支持属于政府公关中的()。A．收集信息B．发布新闻C．协商对话D．办事公开8．把重点事实和主要结论放在文章的最前边i然后按事实的重要性排列事件是()。A．倒金字塔形B．并列结构C．顺时结构D．金字塔结构9．公关谈判的第二个阶段是()。A．导人阶段B．概说阶段C．交锋阶段D．妥协阶段10.对社会上的某些事件，以组织名义做出反应，以显示本组织的社会责任感，并引起公众共鸣的公关广告是()。A．组织广告B．征求广告C．公益广告D．响应广告11．公关礼仪最根本的原则就是()。A.公平对等原则B．尊重公众原则C．身份差异原则D．从简实效原则12.在人际交往的过程中距离也是一种传达态度的信息，社交距离是指()。A.0.45米以内B．0.45～1.22米C．1.22—3.65米D．3.65—9米13.组织形象处于较为稳定和安全状态的是()。A．高美誉度、低知名度B．高知名度、高美誉度C．高知名度、低美誉度D．低美誉度、低知名度14.在公关传播塑造名牌战略中，利用某些企业的整体形象，来提升一些产品的形象是()。A.名人战略B．名家战略C．名品战略D．名门战略15．针对性强的大众传播媒介是()。A．报纸B．电视C．广播D．杂志二、多项选择题（在下列各题的备选答案中，选择二至五个正确的。多选、少选、错选均不得分。每题1分，共10分）16．公共关系的基本要素包括()。A.组织B．传播C环境D．资金E．公众17．危机事件的特点具有()。A.突发性B．低成本C．紧迫性D．可变性