G铝业公司发展战略研究

华中科技大学硕士学位论文G铝业公司发展战略研究姓名：王鹏申请学位级别：硕士专业：工商管理指导教师：李长江20060421GGG(PEST)BCGSWOTGGGGGGAbstractGAluminumLtd.,asalargestate-ownedenterprisesincentralandwesternregions,hasundergonetremendouschangesthroughcontinuousreforminrecentyears.Butinthefuturedevelopmentprocess,thecompanyisfacingfiercecompetitionandverygrimsituation.Howtodirectlyconfrontthecrisisanddealingwithchallengestoputthedevelopmentofgoodcompaniesintoorderlyorbitisthecurrentbusinessofthemosturgenttasksfacing.Inthispaper,accordingtotherelevantenterprisemanagementtheory,theverticalandhorizontalcomparisonmethods,writercomprehensiveanalyzestheexternalandinternalenvironmentthatGAluminumLtd.isfacingoncurrentorwillfaceinthefuture.Theexternalenvironmentsincludethealuminumindustry,themacroenvironmentanalysis(pestanalysis)andcompetitiveenvironmentanalysis;Internalenvironmentsincludethestructureandthestatusofenterpriseorganizationsandmanagement,enterpriseoperatingstatusinformation,ect.Moreover,throughtheuseofBCGMatrix,DuPontfinancialanalysis,BenchMarking,SWOTmatrix,ect,thewritergavesomeideathatGAluminumLtd.madethestrategicchoiceofdevelopmentstrategyandcompounding.Accordingtotheenterpriseanalysisoftheexternalenvironment,heproposedGAluminumLtd.’snextfive-yearconcretestrategicmeasuresandarrangementsbasedonthestrategicplanningideasandstrategiesprinciples.Thewriteralsoproposedspecificdesignsonmarketing,financialmanagement,humanresourcesandotherbusinessareas.Finally,thewriterpropoundedthespecificimplementationscheduleofstrategicplanning;thestrategiescontrolmeasuresandtheneededadjustmentprogrammertoensurethesmoothimplementationofthestrategiesinGAluminumLtd.Thepapersmaincontributionisthatwiththeuseofempiricalresearchmethods,usingthelargedataasaprecondition,applyingthemanagementknowledgeandmakingadetailedanalysisoftheinternalandexternalenvironmentabouttheGAluminumLtd.,thewriterproposedtargetedandexercisabledevelopmentstrategies.Keyword:GAluminumLtd.TheDiagnosticofDevelopmentStrategyStrategicPlanningEmpiricalResearch111.1WTO—GGG1.2—GGGG21.3GGGG1.4GG10120001500017200412.91.74G1588G9282620G87.7%[1]GG3197019921997200510120001-1G1-1GG19702000/8060KA1/90G1.360KA1.31997GGGG“”G19973.73200020034252.319906000200192004G2G52G2.1GGG2.1.112004556420521%200470%2004699.4211%2-1[2]2-12004:(2004)622-2[3]123G2-2:4005001073%22.7741%17%—3LME87199520032004—[4]2.1.21:180%-895%50AlcoaInc.,———AlcanInc.PechineyAluminumHydroAluminum20032152-3[5])64%2-32003:IndustryAnalysisDepartment,AlcanInc2.1.3501241138910%200465627.5%62026.5%[6]12004118860549%220041414.9626.4%——3452.22.2.1200620051032%2-1200520062-145%41%32%22%2%11%10%1%1%3%10%9%2-132%101500031045002.2.22004112-22004102.318.3%15%8%46.6%1600010002-217%13%013%17%15%015%17%15%8%7%112.2.32-345%2004395/2-3(1:8.27)5%(1:7.88)10%(1:7.52)206/412/206/412/2.3GPESTGPEST3-4PESTPoliticalEconomicSocialTechnological122-4GPEST20008%17%8%17%715%200511[7]3.01037“”-132.4G20802-4[8]2-4G14G2-520041414.9626.4%20--100332-5[9]15PETSPVC“”163G3.1G“”[10]GG1712654;331GRegRevan“ActionLearning”[11]3-15663183.23.2.11921741695G37.42%7.98%6.75%3.07%3.07%41.72%27.33%72.67%197.58%57.65%3.73%24.22%46.67%49.70%43.64%246.95%93.18%35.76%6.21%3.68%34.78%50.31%1953.36%16.97%52.12%26.67%;61.82%29.09%358.79%29.09%G28.48%G89.09%53.94%3.64%95.68%72.15%51.15%65.45%53.93%83.03%47.88%31.51%3.03%203.2.230,2001233.3GGG[12]3-1213-1BCG/0.712004412%10%[13]75%/0.16200410%10%10%24%1%320.510%1.0X103-2G223-23.4GGGTheDuPontSystem—23[14]G3-3××÷÷++3-33.4.1200220042002244.82%2004-26.67%3.4.23.4.3,253-2200220032004100174113144122359961201070731247581266157123300139335956992526732847396656685070764905091.390.314.6%922111037941303351.091.090.941.52%0.34%4.32%148211541215221435785472091263584007013010648453154331334211053.183.616.184.82%1.22%26.76%G263-220021.52%2004-4.32%,20046.18%20033.61%3.5GGGSWOTG[15]GSWOTG2733GSWOT?S?WG“”—O“”GSOS1/S2/O1/O2/O3/05O4/S6/S3O4/O2/S6/S1WOO4/W3/W4O2/O3/W4W6/O4/O5—TSTT1/T2/S2T1/T2/S3/S1/S6S4/S5/S6/T4/T1/T2WTW3/T4/T1T4/T1/W4S1/S2/T1/T228GS1/S2/O1/O2/O3/05O4/S6/S3O4/O2/S6/S1T4/T1/W4T1/T2/S3/S1/S6S4/S5/S6/T4/T1/T2W6/O4/O5G294G4.1GG30—4.2G[16]4.2.1G12313454.2.2•A•(MichaelA.hitt)“”[17]GG2008G32GGGGG4.3G4.3.1G12010302200825311%2008341018%—598%800085%330.3%678CIS4.3.2G1233444.3.3G4.4G4.4.1.[18]135GG4-1GG4-13624-24-3GG4-2G374-3G4.4.21“”[19]23834.4.3[20]123934.4.4404.4.5KPI4.4.614124.5G4.5.14.5.212005—200620034222007~2008200732009~201020104.5.312433444G2005720200G15245346!!47[1]..[2]..2004[3]..2004.11[4]..2004[5]IndustryAnalysisDepartment,China’sAluminumIndustrySettingTheRecordStraight,AlcanInc.March2004[6]..2005[7].“”[8]..:,2001[9].2005.3[10]..:,2003[11]..:,2003[12]...:,2002[13].,2004.12[14]..:,2002[15]...:,1988[16]MichaelA.Hitt,R.CuaneIreland,RobertE.Hoskisson.StrategicPublishingCompany,1995[17]P....:,2002[18]A.,R.,E..-()..:,2005[19]D...:,2002[20]..,2002.10[21]PeterWright,CharlesD.Pringle,MarkJ.Knoll.StrategicManagement.2nded.AllynandBacon,1994.5-1048[22],..,2003(23):119-122[23]MyronMagnet.TheNewGoldenofBusinessFort