流利说商务英语Level4-Unit2-Part1-Improving-a-Product

流利说商务英语Level4Unit2Part1ImprovingaProductImprovingproductsallowsbusinessestostaycompetitiveandincreasetheirmarketshare.Hereissomeadviceforimprovingproductssuccessfully.（1）CollectcustomerfeedbackCustomerfeedbackcanbeusedtofindouthowtoimproveaproduct.Itcanbecollectedthroughcustomerquestionnairesorinterviews.Feedbackcanhelpmeasurecustomersatisfactionanddiscoverproblems.Youcaninterviewcustomerstocollecttheirfeedback.（2）ConductalostcustomeranalysisAlostcustomeranalysisexamineswhycustomershavestoppedbuyingaproduct.Theresultscanbeusedtoeliminatesourcesofcustomerdissatisfaction.Forexample,peoplemaystopeatingacertainbrandoffoodbecauseofnegativepublicity.（3）Carryoutacost-benefitanalysisAcost-benefitanalysiscomparesthecostsofaprojectagainstitspotentialbenefits.Benefitsmayincludeincreasedrevenueorfasterproduction.Ifaproject'scostsarehigherthanitsbenefits,itmaynotbeworthwhile.（4）RuntestsTestingisamajorstepbothinproductdesignandimprovement.Frequenttestsdeterminewhetheraproductisperformingwell.Afteraproducthasbeendeveloped,itwillbetestedtoensureitsquality.