流利说商务英语Level4-Unit2-Part1-Before-Development

流利说商务英语Level4Unit2Part1BeforeDevelopmentDevelopingaproductcanbechallenging.Itrequiresapracticalidea,thoroughanalysis,andplentyoftimeandresources.Carefulpreparationisthefirststeptodevelopingaproductsuccessfully.GenerateideasProductdevelopmentstartsbygeneratingideas.Thisinvolvesbrainstormingpossiblenewproductsandfeatures.Goodideascomefromknowledgeoftheconsumer,themarket,andcurrenttechnology.ConductconceptscreeningresearchNext,selectthebestideathroughconceptscreeningresearch.Findoutiftheproductwouldmeetcustomers'needsandidentifythegapsinthemarket.Youalsoneedtodeterminehowtopositionyourproducttogiveitanadvantage.Conductingconceptscreeningresearchhelpstoselectthebestidea.CarryoutcompetitiveresearchThen,carryoutin-depthcompetitiveresearch.Identifyandassessthestrengthsandweaknessesofcompetitorswithinyourmarket.Thisallowsyoutodevelopdifferentstrategiestogiveyourproductacompetitiveadvantage.CarryoutariskassessmentAsyouconductyourresearch,youshoulddoariskassessment.Identifythepotentialrisksandhowtheywouldimpactyourproduct.Theseincludetechnicalproblems,financialrisksandoperationaldifficulties.PlanactionsFinally,planapathforwardbydeterminingyournextcourseofaction.Setparametersincludingbudget,objectivesandtimeframe.Onceyouareprepared,youcanimplementyourplan.