mis12-信息系统复习参考11

1Copyright©2012PearsonEducation,Inc.ManagementInformationSystems,12e(Laudon)Chapter10E-commerce:DigitalMarkets,DigitalGoods1)E-commercereferstotheuseofanynetworkingtechnologiestotransactbusiness.Answer:FALSEDiff:2PageRef:373AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.12)Whichofthefollowingeventssignifiedthebeginningofe-commerce?A)thefirstonlineadvertisementsB)thefirsttelephonesalesC)thefirstonlineretailstoreD)thefirstwebsiteAnswer:ADiff:2PageRef:373AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.13)Retaile-commercehasgrownconsistentlyatdouble-digitratessince1995.Answer:FALSEDiff:3PageRef:373AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.14)TheInternetshrinksinformationasymmetry.Answer:TRUEDiff:2PageRef:378AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.15)Informationasymmetryexistswhenonepartyinatransactionhasmoreinformationforthetransactionthantheotherparty.Answer:TRUEDiff:1PageRef:378AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.12Copyright©2012PearsonEducation,Inc.6)Allpreviousmassmediainmodernhistory,includingtheprintingpress,usedabroadcastmodelwherecontentiscreatedinacentrallocationbyexperts.Answer:TRUEDiff:2PageRef:378AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.17)Disintermediationprovidesmajorbenefitstothedistributor.Answer:FALSEDiff:2PageRef:379AACSB:AnalyticSkillsCASE:EvaluationintermsofassessObjective:10.18)Ingeneral,fordigitalgoods,themarginalcostofproducinganotherunitisaboutzero.Answer:TRUEDiff:2PageRef:380AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.19)AnexampleoftheserviceproviderbusinessmodelisNetflix,anonlinevideostoreandstreamingmediaoutlet.Answer:FALSEDiff:2PageRef:384AACSB:AnalyticSkillsCASE:AnalysisintermsofcategorizeObjective:10.210)AnexampleofthecontentproviderbusinessmodelisSalon.com,anonlinemagazine.Answer:TRUEDiff:1PageRef:383AACSB:AnalyticSkillsCASE:AnalysisintermsofcategorizeObjective:10.211)Podcastingallowssubscriberstolistentolive,streamingradioandotheraudiocontent.Answer:FALSEDiff:1PageRef:384AACSB:AnalyticSkillsCASE:AnalysisintermsofexamineObjective:10.23Copyright©2012PearsonEducation,Inc.12)Intellectualpropertyreferstoallformsofhumanexpression,bothtangibleandintangible.Answer:FALSEDiff:2PageRef:384AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.213)Thegoalofbehavioraltargetingistoincreasethesizeoftheaudiencetowhomtheadvertisercanmarketaproduct.Answer:FALSEDiff:2PageRef:392-393AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.314)Inthetechniqueofproductcustomization,merchantscustomizemarketingmessagestospecificindividualsbyadjustingthemessagefortheperson'snameandinterests.Answer:FALSEDiff:2PageRef:378AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.315)Amazon.comusesWebpersonalizationasamajormarketingtool.Answer:TRUEDiff:3PageRef:393-395AACSB:AnalyticSkillsCASE:AnalysisintermsofappraiseObjective:10.316)EDIstandardsthattakeadvantageofnetworkcommunicationshaveyettobefullyimplementedattheindustrylevel.Answer:FALSEDiff:2PageRef:396AACSB:UseofITCASE:ComprehensionObjective:10.417)Netmarketplacesmayeithersupportcontractualpurchasingbasedonlong-termrelationshipswithdesignatedsuppliersorshort-termspotpurchasing.Answer:TRUEDiff:3PageRef:398AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.44Copyright©2012PearsonEducation,Inc.18)ExchangeshavebecomeoneofthemostpopulartypesofNetmarketplacebecausetheyencouragecompetitivebiddingthatdrivespricesdown.Answer:FALSEDiff:3PageRef:398-399AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.419)Automobilemanufacturingisanexampleofaverticalmarket.Answer:TRUEDiff:2PageRef:398AACSB:AnalyticSkillsCASE:AnalysisintermsofcategorizeObjective:10.420)Ingeneral,thecostofhardware,software,andtelecommunicationsforbuildingandoperatingaWebsitehasfallenbyover50percentsince2000.Answer:TRUEDiff:2PageRef:405AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.621)Becauseofoutsourcingandincreasedautomation,thecostsofsystemmaintenanceandcontentcreationhavefallenandtypicallymakeuplessthanaquarterofWebsitebudgets.Answer:FALSEDiff:1PageRef:405AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.622)Basedonyourreadingofthechapter,e-commerceisA)stillinarevolutionaryphase.B)widelyacceptedbyconsumers,althoughtechnologyisstillquicklychanging.C)notyetfullyacceptedbyconsumers,althoughmuchofitsdrivingtechnologyisfirmlyinplace.D)wellentrenchedasaformofmoderncommerce.Answer:ADiff:2PageRef:374AACSB:AnalyticSkillsCASE:EvaluationintermsofassessObjective:10.15Copyright©2012PearsonEducation,Inc.23)Thequalityofubiquity,asitrelatestoe-commerce,isillustratedbyA)thesamesetofstandardsbeingusedacrosstheglobe.B)thespreadofplentiful,cheapinformation.C)theenablingofcommerceworldwide.D)theavailabilityoftheInterneteverywhereandanytime.Answer:DDiff:2PageRef:374-375AACSB:ReflectiveThinkingCASE:ComprehensionObjective:10.124)Amarketplaceextendedbeyondtraditionalboundariesandremovedfromatemporalandgeographiclocationiscalleda(n)A)exchange.B)marketspace.C)onlinemarketplace.D)e-hub.Answer:BDiff:2PageRef:375AACSB:Ref