译林牛津版高中英语模块四unit1Reading1

Lead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicideasendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountrybecfghadBeforereadingFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.MainideaofeachparagraphPara.1Para.2Para.3Para.4Para.5Para.6BriefintroductionofadsWhatisanad?UntrueclaimsaboutproductsHowtoidentify(辨别)anad?PublicserviceadsTheadviceonadsDetailedReading1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotonlyNotallPSAsWhat’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)CommercialadsPSAsPlacesfoundMeansusedbillboards,newspapers,magazines,theInternet,radio,televisionuseattractiveandoriginalimagesandcreativelanguageCommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetoeducatepeoplechargedfreeofchargenoyes①②①②③④commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,languageReadingstrategy:readingexpositorywriting（说明文）introductionofsubjectsupportingdetailsconclusionasubjectHomework:1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.3.Retellthearticleaboutadvertisement.