_Chanel_香奈儿PPT

CocoChanelGabrielleCocoBonheurChanel(19August1883–10January1971)wasaninfluentialFrenchfashiondesigner,founderofthefamousbrandChanel,whosemodernistthought,practicaldesign,andpursuitofexpensivesimplicitymadeheranimportantandinfluentialfigurein20th-centuryfashion.In1909,Chanelopenedamillineryshop(女装帽店子),underthenameof‘ChanelModes’inParis.Herfashionbecameknownin1915throughoutFrance.Shethenopenedherfirstcouturehouse（品牌精品店）inBiarritz,Francein1921,tointroduceherotherfashionlines.ShewastheonlyfashiondesignertobenamedonTime100:TheMostImportantPeopleoftheCentury.ThefirstChanelcostumejewelerycollectionwasintroducedin1924.Harper’sBazaardescribeditas“oneofthemostrevolutionarydesignsofourtime.”In1926,Chanelintroducedthe‘littleblackdress,’（黑色迷你裙）greetedbyVogue《时尚》asthe‘newuniformofthemodernwoman.’BlackSkirtsimplehatTheperfume（香水）No.5wascreatedafterafortuneteller（算命者）toldCocoChanelthatherluckynumberwasfive.Itwasreleasedonthefifthdayofthefifthmonthoftheyear,May5th1921.Itwasinternationallypopularwithwomenofhighsocietyinparticular.Chanelpremiered（首次举行）anexhibitionofjewelryin1932dedicatedtothediamond.Severalofthepieces,includingthe‘Comet’（彗星）and‘Fountain’（喷泉)necklaceswerere-introducedbyChanelin1993.AftertheWorldWarTwo,Chanelre-openedthecouturehousein1954.InFebruary1955,Chanelintroducedthequiltedbagwiththeshoulderstrap(肩带）,namedthe2.55bagafterthemonthandyearofitscreation.In1957attheFashionAwardsinDallas,ChanelandherspringcollectionreceivedtheFashionOscar.Thefashionworldapplaudedherasthe‘mostinfluentialdesignerofthetwentiethcentury.’OnJanuary10,1971,CocoChaneldied,endinganera（纪元）ofrevolutionaryfashionthatwouldstillbetheclassicmodelfashiondesignerstodayfindinspirationin.ThebrandisnowheadedbyGerman-borndesignerKarlLagerfeld,whoalsodesignsfortheHouseofFendi,aswellashisnamesakelabel.Inordertobeirreplaceable,onemustalwaysbedifferent.要想无可取代，就必须与众不同。Agirlshouldbetwothings:classyandfabulous.每个女孩儿都应该做到两点：有品位并且光芒四射。Thebestcolorintheworldistheonethatlooksgood,onyou!适合你的颜色才是世界上最美的颜色。Innovation！Onecannotbeforeverinnovating!Iwanttocreateclassics.创造！人不可能永远创造，我想做的是制作经典。Somepeoplethinkluxuryistheoppositeofpoverty.Itistheoppositeofvulgarity.有些人认为奢侈的反义词是贫穷。事实上不是这样，奢侈的反义词是粗俗。Dressshabbilyandtheyrememberthedress;dressimpeccablyandtheyrememberthewoman.穿着破旧，则人们记住衣服；穿着无暇，则人们记住衣服里的人。Awomanwhodoesn'twearperfumehasnofuture.不用香水的女人没有未来。Fashionismadetobecomeunfashionable.时尚创造就是为了使之过时。Awomanshouldbetwothings:classyandfabulous.一个女人应该是这2样：优雅而惊艳。Iwastheonewhochanged,itwasn'tfashion.Iwastheonewhowasinfashion.变的是我，而非时尚，时尚的是我。Afashionthatdoesnotreachthestreetsisnotafashion.穿不上街的时尚，就不是时尚。Loveluxury.Andluxuryliesnotinrichnessandornatenessbutintheabsenceofvulgarity.Vulgarityistheugliestwordinourlanguage.Istayinthegametofightit.我爱奢华。奢华并不依存于阔绰和华丽，而是显现在不粗俗之中。粗俗是我们语言中最丑陋的字眼。我身在这场竞争中，就是为了对抗它。Myreasonforchoosingdiamondsisthat,denseastheyare,theyrepresentthegreatestworthinthesmallestvolume.我之所以选钻石，是因为它们的致密——在最小的单位里体现最大的价值。Fashionpasses,时尚易逝Styleremains.经典永存