Keynote IBM新兴市场部大数据中心总监王晓梅《大数据战略下的业务变革》

©2013IBMCorporationFuelingChangeintheNewEraofComputingXiaomeiWangLeader,[e-mail]CIOsareonthethresholdofopportunityThetransformationalpowerofbigdataIBMBigDatasolutionsportfolioWhypartnerwithIBMKeyTopicsToday©2013IBMCorporation3CIOsareonthethresholdofopportunityInthisfiercelydifficulteconomy,becomingsmarterisn’tjustanoption.It’samandateforanybusinessthatexpectstosurviveandanyCIOwhoexpectstolead.©2013IBMCorporation4BusinessModelsareunderConstantThreatGreatrelationshipstrumpgreatproductsDemandingandconnectedcustomersNotchangingisthesameaslosingTelecommunicationsTransformingtheiruseofnetworkdataintonewrevenuestreamsElectronicRetailingDisruptedbysocialmedia,networksandmobilecommercePoliticalCampaignsGamechangingtargetingandrecruitmentofindividualvotersBrandsbuiltanddestroyedindays©2013IBMCorporation5FueledbyDisruptiveTechnologyFactorsSocialMediaCloudComputingMobileInternetofThings©2013IBMCorporationTheTransformationalPowerofBigData©2013IBMCorporation7BigDataisthenextNaturalResourceHarvestinganyresourcerequiresMining,RefiningandDelivering“Wehaveforthefirsttimeaneconomybasedonakeyresource(Information)thatisnotonlyrenewable,butself-generating.Runningoutofitisnotaproblem,butdrowninginitis.”—JohnNaisbitt©2013IBMCorporation8Transactional&ApplicationDataMachineDataSocialDataEnterpriseContent•Volume•Structured•Throughput•Velocity•Structured•Ingestion•Variety•Unstructured•Veracity•Variety•Unstructured•VolumeBigDataisAllDataAndAllParadigms©2013IBMCorporation9Extend&IntegrateBigDataandAnalyticsDeliveringValue@PointofImpactOperationalSystems•SmarterInfrastructure•SecurityIntelligence•EnterpriseApplicationsSystemsofEngagement•MobileCommerce•CallCenter•SocialBusinessLeadersareLeveragingBigDatatoDeliverImmediateValueatthePointofImpact©2013IBMCorporation10KeyBusiness-drivenUseCasesImproveBusinessOutcomesEnrichYourInformationBasewithBigDataExplorationReductionInTimeRequiredForAnalysis99%ImproveCustomerInteractionwithEnhanced360ºViewoftheCustomerAssociationPublishingPartnerships1,100HelpReduceRiskandPreventFraudwithSecurityandIntelligenceExtensionReal-timeAcousticDataAnalyzed42TBGaininAnalysisPerformance40XGainITefficiencyandscalewithDataWarehouseAugmentationOptimizeInfrastructureandMonetizeDatawithOperationsAnalysisMeteredCustomersinFiveStates60K©2013IBMCorporation11EveryIndustrycanLeverageBigDataandAnalyticsInsurance•360˚ViewofDomainorSubject•CatastropheModeling•Fraud&Abuse•ProducerPerformanceAnalytics•AnalyticsSandboxBanking•OptimizingOffersandCross-sell•CustomerServiceandCallCenterEfficiency•FraudDetection&Investigation•Credit&CounterpartyRiskTelco•Pro-activeCallCenter•NetworkAnalytics•LocationBasedServicesEnergy&Utilities•SmartMeterAnalytics•DistributionLoadForecasting/Scheduling•ConditionBasedMaintenance•Create&TargetCustomerOfferingsMedia&Entertainment•Businessprocesstransformation•Audience&MarketingOptimization•Multi-ChannelEnablement•DigitalcommerceoptimizationRetail•ActionableCustomerInsight•MerchandiseOptimization•DynamicPricingTravel&Transport•CustomerAnalytics&LoyaltyMarketing•PredictiveMaintenanceAnalytics•Capacity&PricingOptimizationConsumerProducts•ShelfAvailability•PromotionalSpendOptimization•MerchandisingCompliance•PromotionExceptions&AlertsGovernment•CivilianServices•Defense&Intelligence•Tax&TreasuryServicesHealthcare•Measure&ActonPopulationHealthOutcomes•EngageConsumersintheirHealthcareAutomotive•AdvancedConditionMonitoring•DataWarehouseOptimization•ActionableCustomerIntelligenceLifeSciences•IncreasevisibilityintodrugsafetyandeffectivenessChemical&Petroleum•OperationalSurveillance,Analysis&Optimization•DataWarehouseConsolidation,Integration&Augmentation•BigDataExplorationforInterdisciplinaryCollaborationAerospace&Defense•UniformInformationAccessPlatform•DataWarehouseOptimization•AirlinerCertificationPlatform•AdvancedConditionMonitoring(ACM)Electronics•Customer/ChannelAnalytics•AdvancedConditionMonitoring©2013IBMCorporationIBMBigDataSolutionsPortfolio©2013IBMCorporation13GettingtheValuefromBigData–WhyaPlatform?AlmostallbigdatausecasesrequireanintegratedsetofbigdatatechnologiestoaddressthebusinesspaincompletelyReducetimeandcostandprovidequickROIbyleveragingpre-integratedcomponentsProvidebothout-of-the-boxandstandards-basedservicesStartsmallwithasingleprojectandprogresstoothersoveryourbigdatajourneyTheWholeisGreaterthantheSumofthePartsAcceleratorsInformationIntegration&GovernanceDataWarehouseStreamComputingHadoopSystemDiscoveryApplicationDevelopmentSystemsManagementDataMediaContentMachineSocialBIGDATAPLATFORM©2013IBMCorporation14AssembleandcombinerelevantmixofinformationDiscoverandexplorewithsmartvisualizationsAnalyze,predictandautomateormoreaccurateanswersTakeactionandautomateprocessesOptimizeanalyticalperformanceandITcostsReducedinfrastructurecomplexityandcostManage,governandsecureinformationEnablingorganizationstoPerformanceManagementContentAnalyticsDecisionManagementRiskAnalyticsBusinessIntelligenceandPredictiveAnalyticsInformationIntegrat