11-李健 我国商用汽车出口经验与启示

信心发展共赢陕西重型进出口有限公司SHAANXIHEAVYDUTYAUTOMOBILEINPORT&EXPORTCO.,LTDConfidenceDevelopmentWin-win目录CONTENTS1Briefintroductionofthecompany企业简介3Afewwordsonoverseamarket海外市场浅谈2Productsofthecompany产品介绍ShaanxiAutomobileGroupCo.,LtdisoneoftheTop500EnterprisesofChina,andranked27thinthetop500ChinaMachineryEnterprises.Ithasthetop-gradewell–equippedheavy-dutytruckindustrialparkandthestate-leveltechnologicalcentreandpost-doctoralresearchworkstation.Thereare20subsidiarycompaniesunderitscontrol,withtheheadquartersinXi’an.陕汽集团是中国500强企业，位列中国机械500强第27位，拥有装备精良、世界一流的重卡产业园和国家级企业技术中心、博士后科研工作站，包括20余家子公司，总部设在西安。公司产品范围覆盖重型军用越野车、重型卡车、大中型客车（底盘）、中轻型卡车、重型车桥、康明斯发动机及汽车零部件等领域，是国家选型对比试验后保留的唯一指定装备我军的重型军用越野车生产基地和首批汽车出口基地企业。Itsproductscoverheavy-dutymilitaryvehicles,heavy-dutytrucks,bigandmedium-sizedbusesandchassis,medium-sizedtrucks,heavy-dutyaxles,Cumminsengines,sparepartsetc.Thecompanyistheonlydefinedheavy-dutyoff-roadmilitarytruckmanufacturebase,throughlectotypecomparativetrial,itsmilitaryproductsareexclusivelyappointedtoequipChinesearmy.It’salsooneofthefirst-batchentiretruckexportingbases.陕汽，行业唯一参加了举世瞩目的中华人民共和国建国35周年、50周年、60周年年国庆阅兵仪式，陕汽军用越野汽车以庞大的阵容壮我军威，为国争光，受到国务院及中央军委的多次嘉奖。ShaanQimilitaryoff-roadtruck，theonlyoneinthisindustry,whichtookpartintheNationalMilitary-inspectingCeremonyonthe35th、50th、60thanniversaryofthePRC,weregreatlypraisedbytheStateCouncilandtheStateMilitaryCommittee.In2009,ShaanQiGroupoutputvalueis21.7billionyuanand4.6percentofyear-on-yeargrowth,Thesalesincomereachedover22.05billionyuanandyear-on-yeargrowthreached7percent.Theoverseassalesincomereached45millionU.S.Dollars.In2009,theamountofexportandforeignexchangeearningsofheavydutytrucksarethefirstinindustry.300001500600007000750001200080547120000200004000060000800001000002006年2007年2008年2009年销售量出口量2009年，陕汽实现工业总产值217亿元，同比增长4.6%；实现销售收入220.5亿元，同比增长7%，出口创汇4.5亿美元。2009年陕汽重卡出口销量、出口创汇居中国重型卡车行业第一.AdvancedScientificResearchTechnology先进研发体系陕汽拥有科研场地50000平方米，科研技术人员400余名。具有完整的开发、设计、工艺体系流程，使用CAD/CAE设计系统、AVLCruise动力匹配系统、Abaqus车辆结构分析系统、CAPP工艺管理系统、PLM数据管理系统及完备的实验、试验、试制、检测设施和设备。ShaanQihasover400scientificresearchtechnicians,withscientificresearchsitecovering50,000squaremeters.Thecompanyhasanintegratedflowincludingdevelopment,designandtechnologicalprocesssystem,applyingCAD/CAEDesignSystem,AVLCruisePowerMatchingSystem,AbaqusAutomobileStructureAnalysisSystem,CAPPProcessManagementSystem,PLMDataManagementSystemandcompletefacilitiesandequipmentsforexperiment,test,trail-manufactureanddetection.Systemic&StrictTrial系统严格的试验enginetest发动机测试30%gradetest30%爬坡试验Twistingtest扭曲路面试验60%gradetest60%爬坡试验Axletest车桥试验Fishscalepitroadtest鱼鳞坑路试验TopProductionLineofHeavyDutyTruckintheWorld国际一流的重卡制造生产线目前公司拥有由美国、德国等国家进口，代表国际一流重卡制造技术的22条现代化流水生产线，工艺装备精良、自动化程度高。Atpresent,thecompanyhas22modernproductionlineswithadvancedinternationalmanufacturingtechnology,whichwasimportedfromUSAandGermany,andfeaturingwithprecisetechniqueequipmentandautomation.陕汽有42年的重卡专业研发制造经验，建立了以质量管理为核心，涵盖职业健康、环境、测量三标一体化的质量管理体系，采用德国玛哈公司的全套一级整车安全检测线，已通过GJB9001A,ISO9001,TS16949,3C,ISO14001,GB/T28001,ISO10012体系认证，产品品质达到国际先进水平。ScientificandStrictQualityManagementSystem科学严格的质量管理体系ShaanQihas42yearsofprofessionalR&Dandmanufactureexperiences,andalsotheonlyheavy-dutytruckenterprise.Ithasestablishedaqualitymanagementsystem,whichregardsthequalitymanagementasitscoreandthree-standards-one-systemasitscontentthatintegratesoccupationalhealthandsafety,environmentandmeasurementintomanagement.ItusestheGermanMahacompany’scomplete-setfirst-levelentiretrucksafedetectionline.ShaanQihaspassedGJB9001A,ISO9001,TS16949,3C,ISO14001,GB/T28001,ISO10012certification.Theseenableproductqualitytoreachaninternationaladvancedlevel.目录CONTENTS1Briefintroductionofthecompany企业简介3Afewwordsonoverseamarket海外市场浅谈2Productsofthecompany产品介绍Withtheconceptof“Providinglargestvalueforthecustomerswiththefittestproducts”,ShaanQiwillintegrateadvantagetechnologyandsupplierstoprovidetheproductsofinternationalmarketandmeetindividualrequirementoftheusers.“SHACMAN”truckshavebeensoldtomorethan60countries,theaccumulatedsalesvolumehasexceeded50,000units.陕汽秉承“提供最适合产品，为客户创造最大价值”的理念，整合优势技术和供应商资源,打造满足用户个性化需求的全系列国际市场产品。陕汽产品已销往全球60多个国家，累计出口已突破50,000辆。F3000ishigh-endproductwhichisbasedonGermanMAN’stechnologyplatform.ItscompletevehicletechnologyispureEuropeantechnology.F3000是基于世界先进的德国曼技术平台的高端产品，整车技术是纯正的欧洲血统。Marketpositioning:high-endmarket市场定位：高端市场⑴、F3000SeriesF3000系列F2000ismatureproductwhicharebasedonGermanMAN’stechnologyandtheupgradedSteyr’stechnologyplatform.F2000是基于德国曼技术和全新升级的斯太尔技术平台的成熟产品系列。⑵、F2000SeriesF2000系列Marketpositioning：Middleandhigh-endmarket市场定位：中高端市场FCismatureproductwhicharebasedonGermanMAN’stechnologyandupgradedSteyr’stechnologyplatform.FCseriesinstallAmericaCumminsISMseriesengine.FCbelongstothemainhigh-endproducts.FC是基于德国曼技术和全新升级的斯太尔技术平台的成熟系列产品，装配有美国康明斯ISM系列发动机，属高端主销产品。⑶、FCSeriesFC系列CumminsISMseriesengineS2000seriesismatureproducts’serieswhicharebasedontheupgradedSteyr’stechnologyplatform.Itbelongstotheeconomicalkingpinproducts.S2000是基于全新升级的斯太尔技术平台的成熟系列产品，属经济型主销产品。⑷、S2000SeriesS2000系列我公司特种车车辆品种齐全，能够满足各种工况环境下的各种作