新世纪商务英语综合教程2 Unit4

Unit4RoadtoUrbanizationU4ActivationActivation_mainFeaturesofdifferentsaleschannelsWhydosomanypeoplemovetothecities?ThemeoftheUnitActivationActivation_1.1Urbanizationisdefinedastheprocessofanincreasingproportionofacountry'spopulationlivinginurbanareas.Urbangrowthmeanstheincreaseinthenumber,butnotnecessarilytheproportion,ofurbandwellersinacountry.Whatisurbanization?Howdoyouunderstandtheprocessofurbangrowth?ActivationActivation_1.1Naturalgrowthofurbanpopulation;Rural-urbanmigrationHowdoesurbanizationtakeplace?Horizontal–urbansprawlVertical–buildingsincreaseinheightHowdoestheurbangrowandexpand?ActivationActivation_2Canyougivereasonswhysomanypeoplechoosetomovetothecities?CountryCityLessemploymentopportunityPooreducationopportunityLandscarcityMoreentertainmentHigherincomeActivationActivation_3Canyougivesomefeaturesofdifferentsaleschannels?MethodFeaturesDepartmentstoreSupermarketE-commerceBoutiqueConveniencestoreWholesalemarketFleamarketDetailedReadingTextI_warmup1Warm-upBackgroundTEXTIWatchandThinkA.Supposeyouarethemanagerofasmallshop,bywhichsidetherewillopenasupermarket.Itwouldbeahugechallengeforsuchasmallshoptocompetewiththesupermarketinthenextfewyears.Inordertosurvive,youandyourcolleagueswillhavetoworkoutafeasibleplan.Whatwillyoupossiblydotodealwiththesituation?B.NowwatchthesegmentofthemovieYou'veGotMailandanswerthefollowingquestions.1.Whatproblemisthesmallbookshopfacingnow?2.Whatstrategieshavebeenmadetosolvetheproblem?Doyouthinktheyreallywork?3.Howdoyouthinkoftherealsourceofsuchprobleminthemodernbusinessworld?TextI_warmup2DetailedReadingWarm-upBackgroundDoyouthinksmallfirmsarelikelytosurviveinfaceoflargechainshopsinthelongterm?Stateyouropinion.TEXTIYesPeoplepreferthepersonalserviceinsmallfirms.NoSmallfirmsarenotcompetitiveenough.TextI_warmup3DetailedReadingWarm-upBackgroundWhatdoyouthinkarethequalitiesthatasuccessfulfirmmusthave?TEXTIconvenience,competitiveprice,goodserviceTextI_BG_mainDetailedReadingWarm-upBackgroundTEXTIWhatdoyouknowabouturbanregeneration?AbouttheauthorWhoisJean-JacquesRousseau?Whatdoyouknowabout“chain-store”?Whatisanall-partyparliamentarygroup?6Sainsbury'sGreenwichPeninsulafoodstoreTextI_BG_AbouttheauthorAbouttheauthorGarethPottsisdirectorofresearchandpolicyattheBritishUrbanRegenerationAssociation(BURA).TEXTIBURAidentifiesandpromotesbestpracticeinregeneration,andadvocatesanintegratedapproachtothesocial,economicandenvironmentalissuesinvolved.Itfacilitatestheexchangeofideas,experienceandsolutionswithinregeneration.DetailedReadingWarm-upBackgroundTextI_BG_2.1Whatdoyouknowabouturbanregeneration?formingagain,especiallywithimprovementsorremovalofdefects;renewingandreconstitutingTEXTISyn.reformationDetailedReadingWarm-upBackgroundUrbanregenerationisacomprehensiveandintegratedvisionandactionwhichleadstotheresolutionofurbanproblemsandwhichseekstobringaboutalastingimprovementintheeconomic,physical,socialandenvironmentalconditionofanarea.(JonLadd,chiefexecutive,BURA)Forexample,theattempttoreinvigoratearun-downurbanarea,suchastheinnercity,canbeseenasaneffortmadeinurbanregeneration.WhoisJean-JacquesRousseau?TextI_BG_3.1•amajorGenevanphilosopher,writer,andcomposerof18th-centuryRomanticism•heavilyinfluencedtheFrenchRevolutionTEXTIMajorworks:Émile:or,OnEducation《爱弥儿》Confessions《忏悔录》DiscourseontheOriginofInequality《论人与人之间不平等的起因和基础》OntheSocialContract《社会契约论》DetailedReadingWarm-upBackgroundTextI_BG_4TEXTIWhatdoyouknowabout“chain-store”?retailoutletsthatshareabrandandcentralmanagement,andusuallyhavestandardizedbusinessmethodsandpracticesCanyounamesomeoftheminyourcity?DaMingOptician's,Carrefour,FornetLaundry,Holliland,DazhongElectronics,KodakPrintingShop,BridgestoneTireDetailedReadingWarm-upBackgroundTextI_BG_5Whatisanall-partyparliamentarygroup(APPG)?TEXTIAnAPPGisagroupingthatiscomposedofpoliticiansfromallpoliticalparties,e.g.agroupingintheUKparliamentincludingmembersofbothhouses.APPGsmeettogether,relativelyinformally,todiscussaparticularissueofconcern.APPGsareeithercountrybased,orsubjectbased.DetailedReadingWarm-upBackgroundTextI_BG_6TEXTIWhatdoyouknowabout“Sainsbury'sGreenwichPeninsulafoodstore”?•openedtopubliconSeptember14th,1999•thefirstlow-energysupermarketintheworld•usenaturalventilation,daylighting,nightcooling,andenergyrecyclingDetailedReadingWarm-upBackgroundTextI_DR_1TEXTIShopTalkThebigsupermarketsarewinningthebattleofthehighstreet,andareseenasthebadguysfordoingso.Butcouldtheybethekeytosuccessfulregeneration?Jean-JacquesRousseau,the18thcenturyphilosopher,wrotethatmanisbornfreeandiseverywhereinchains.Themodernvariationreads:Manisbornfreeandiseverywhereinchainstores,andperfectlysumsupthenegativelightinwhichsupermarketsareseenbythecommunity,environmentalandsmallisbeautifulcamps.GarethPottsDetailedReadingWarm-upBackgroundSupermarketgrowthhascertainlyoccurredalongsideaspectaculardeclineinindependentshops.Areportonsmallshopsbyanall-partyparliamentarygrouphasnotedthat,by2015,independentconveniencestoresandgrocersareunlikelytosurvive.Suchclosurescanmeansomepeople,particularlypoorandolderpeople,arewithoutacc