关于消费者决策过程

CharacteristicsAffectingMyBehavior•Culturalfactors•Socialfactors•Personalfactors•PsychologicalfactorsCulturalFactors•CulturalfactorsexertabroadanddeepinfluenceonconsumerbehaviorVerypopularSocialfactors•SocialfactorsfamilymemberscanstronglyinfluencemybehaviorFamilyFathersmartphoneFamilymeetingpersonalfactors•Ages:After90•Profession:Collegestudents•Sourceofincome:Parents•Beliefsandattitudes:PsychologicalFactors•Motivation:Keepupwiththetrendofthetimes,buysmartmachines•Drive:Adriveisastrong•internalstimulusthat•callsthatcallforaction.Inreallife:StudentsaroundalmostallofthesmartmachinePrice:veryimportantAbout4000About2000About1000thequality:isimportant•strongofanti-wrestlingNOKIABelief:Intelligentmachines•Beliefisadescriptivethoughtthatapersonholdsaboutsomething.Description:1.Straight2.Multi-touch3.ReasonablepricePurchaseprocess•Withthemoneytobuy:•Multi-brandvarietygoods,soIamconfused.Whichtochoose?BuyerDecisionprocessneedrecognitioninformentionsearchevaluationofalternativespurchasedecisionpostpurchasebehaviorneedrecognition•ThebuyerrecognizesaproblemorneedthatcanbetriggeredbyinternalstimuliIformationSearch•ConsumerscanobtaininformationfromanyofseveralsourcesTV........computer