08大学实用英语阅读教程》课程教学大纲

1湖北生物科技职业学院《大学实用英语阅读教程》课程教学大纲一、课程基本信息课程代码：17课程名称：大学实用英语阅读教程课程类别：职业技术基础课学时：52（理论占26学时；实践占26学时）适用对象：08级商务英语专业考核方式：考试先修课程：英语综合教程后继课程：商务英语口译笔译教程；商务英语谈判二、课程理论大纲、实践大纲由于商务英语阅读专业课程的特殊性即属于一种功能性语言变体，其语言表达方式要求准确，平实，词汇蕴涵行业意义，并且其交际的目的性较为突出，在教学的过程当中理论与实践在课堂上联系的非常紧密，故而其课程以理论大纲与实践大纲相融合的教学方法更能指导教师的课堂教学。(一)课程教学目标通过学习,要求学生能了各单元阅读材料大意,理解作者的写作意图,并分析作者的写作方法,掌握每单元出现的新单词,新句型并能顺利完成课堂练习，从而达到能运用课堂所学知识解决课外阅读中所遇到的难题，有效培养和提高行业英语阅读能力。(二)教学内容、要求及学时安排序号单元主要内容教学要求学时1Unit1TextATextBTextC理论教学1.Pre-readingtexts2．Accounting:TheBasisforBusinessDecision3．InternalControl4.EffectiveAccountingInformationSystemsLearningnewwords,andunderstandingemphasissentences1.3实践教学1．Y,N,NGquestion2．Completethefollowingsummary3．ShortanswerUsingY,N,NGchoosingskills,andpracticingconclusionwritingskills,masterthe1.32writingskillsforthesimplesentences.Finishedthesummarywithskinningandscanningreadingskills2Unit2TextATextBTextC理论教学1．Insurance2．TheInsuranceIndustryandtheImplicationsforTreasuryManagement3．ChinaLifeInsuranceIndustryDevelopmentReport,2007Tohavesomeideaabouttheinsuranceindustry,andnewwords“precaution,compensated…..”andthegrammarinthetextsuchlike“Whenwebuyinsurance,wetransferourrisktosomeone…..”1.3实践教学1．Wordformation2．Completethesentencesandchangetheformswherenecessary3．ChoosethebestanswertoeachquestiontothetextCompleteunderstandingthewords’means,alsocanchangetheform.Understandingthepotentialinformationinthetextinordertofinishtrueandfalsequestions1.33Unit3TextATextBTextC理论教学1．TheStockExchangeinChina2．TradingConditionsandProcedures3．TheInvestorandtheImportantwords“state-ownedenterprises,bankdeposit….”Andthegrammar1.33Speculator“v+it+adj+todo,so+adj+that+从句实践教学1．MatchtheChineseversionsinColumnBwiththeEnglishinColumnA2.TranslatethefollowingtermsintoChinese3．WriteoutthedifferentformofthewordsinthefollowingchartChoosingtherightwordsandthedifferentforms,Practicingtranslationskills1.34Unit4TextATextBTextC理论教学1．CharacteristicsofE-commerce2．M-commerce3．ATAHolidaysUnderstandingthecharacteristicsofe-commerce,andlearningsomethingaboute-commerceintourism1.3实践教学1.Y,N,NGquestions2.TranslatetheChineseintoEnglish3．FillintheblankswiththeappropriatewordsfromtheboxLearningtranslatingskillsanddoingthebasictranslationpractices1.35Unit5TextATextBTextC理论教学1．WhatIsMarketing?2．SWOTAnalysis-theFirstStepofSuccessinMarketing3．PeopleAretheBrandinServiceIndustryUnderstandingwhatisMarketingMix,and“intermsof,bundle,variable..”1.3实践教学1．Putthefollowingstatementsintherightorderaccording2．FindoutitsSWOTandputtheminthechartbelowUnderstandingtheSWOTAnalysis,Completetheyes,noandnotgivenquestions.1.346Unit6TextATextBTextC理论教学IntroductiontoAdvertising(I)IntroductiontoAdvertising(II)SalesPromotionExpoShanghai2010Itis+adj+v-ing,as….as,notonly……butalso.1.3实践教学WordformationMatchtheChineseversionswiththeappropriateEnglishTranslation,ChineseintoEnglishWord’stranslationandTranslatetheChineseSentencesintoEnglish1.37Unit7TextATextBTextC理论教学AnIntroductiontoInternationalTradeINCOTERM2000WorldTradeOrganization“RegulationofInternationalTrade,insolvency…..”and“Unless…..”1.3实践教学UsingtheappropriatewordstocompletethesentencesChoosethebestanswerShortanswerquestionsUsingtherightformsofthenewwords,andCompletelyunderstandingthetexttofinishthemultiple-choicetest”1.38Unit8TextATextBTextC理论教学TheCharacteristicsofChainStoresTheDevelopmentofChainStoresChina’sSupermarketsPresentExportOpportunityTolearnaboutthetypesofchainstores:Suchlikebusinesschain,restaurantchains,supplychain”and“…..morethan….”1.3实践教学WordformationY,N,NGquestionsTranslatethefollowingEnglishexpressionsintoChinesePracticingnewwordsandusinginthetranslationtest1.39Unit9TextA理论教学TheTouristIndustryTheHospitalityIndustryTounderstandthecharacteristicsof1.35TextBTextCHotelsthetouristindustryandknowhowthehospitalityindustryhaddeveloped实践教学MatchtheChinesewiththeEnglishversionWordformationT,FquestionsPracticing“cosmopolitancities,massindustry,multipliereffect,…”1.310Unit10TextATextBTextC理论教学IntroductiontoLogistics&SupplyChainManagement(SCM)CategoriesofLogistics–Developmentfrom1PLto5PLTheLogisticsIndustryinChina“Customerservice,Demandforecasting,Inventorymanagement,communicationtechnology”1.3实践教学WordformationAccordingtothetexttocompletethetextSelecttherightwordforeachblankfromthelistUnderstandingtheChinesemeaningofthewords,andcantranslatedintothecorrectChinese1.311Unit11TextATextBTextC理论教学HumanResourceManagementQualificationsfortheHumanResourcesFieldOrganizationCultureThechangingHRRole,NewHRrole,strategicpartner,and“Usedto….”“Idon’tcare”1.3实践教学Y,N,NGquestionsChoosethebestanswerWordformationCompleteunderstandingthewords’means,alsocanchangetheform.Understandingthepotentialinformationinthe1.36textinordertofinishtrueandfalsequestions12Unit12TextATextBTextC理论教学LearningtoUsePRFunctionsTheInsideSecretsofFreePublicityforYourBusiness3.UsingPublicRelationstoLeverageaStrongBrandTounderstandthedefinitionandfunctionofpublicrelations,andtolearnhowtomakethebestoffreepublicity.“Conscientiously,forefront,practitioners,….”1.3实践教学ShortanswerquestionsUsingtheappropriatewordsforeachblanksMatcht