资源型旅游城市形象定位与设计

70TheOrientationandDesignofResourceBasedTourismCityImageACaseStudyofGuipingCity,Guangxi/YanZhiqiang,MaoJiangxing,LiGuangzheng[Abstract]Goodcityimageimprovesacity’scorecompetitivepower.Asatourismcitywithabundanthigh-qualitytouristattractionsnonethelessvaguecityimagewhichhampersthepropagandaofthecityitself,Guipingshouldestablishitscityimageas“historicalandeco-tourismcity”withregardstoitsvariousnaturalandculturaltourismresources.[Keywords]Resourcebasedtourismcityimage,Orientation,Design,Guiping717273