服装实体店与网店的比较探讨-井萃谢天

302014330AComparativeStudyofClothingEntityStoreandOnlineShopJingCui,XieTian(CollegeofFineArts,DalianUniversity,Dalian116622,China)Abstract:Theclothingmarketinginnovationisthesouloftheenterprisetowininthemarketcompetition,andnowtherearetwomainmarketingmodes,namelytheclothingentitystoreandonlineshopwhichisdevelopedinrecentyears.Theemergenceandthespreadoftheonlineshoparethedevelopmentrequirementsofthetimes,whichistheinevitablechoiceofChineseandthewholeworld’sclothingmarketing.Thenwhichisthebetterbetweenthetraditionalclothingstoreandnewonlineshop,whichisworthyofourstudy.Thecomparisonconditionsinclude:thelocationselectionofentitystoresandthelocationneglectofonlineshops,theinvestmentamountofcapital,fitting,touch,observationandothersensoryexperiencewhenconsumersbuyingclothing,thecustomervolumecomparisonbetweenthetwo,shoppingtimeandtrafficconditions,thepricecommunicationandinventory,securityandreliabilityofshopping,emotionandtraditionalcultureduringsales.Keywords:clothingentitystore;onlineshop;location;sensoryexperience;customersources;pricecommunicationandstock312014331322014332