台湾制造业全球运筹与供应链执行

2005第九屆科際整合管理研討會-580-台灣製造業全球運籌與供應鏈執行GlobalLogistics&SCMExecution報告人:廣達電腦公司協理方天戟專題報告:報告大綱:9ODM全球運籌與供應鏈執行的挑戰!9台灣製造業應速導入全球供應鏈執行!TGLNÆGQR&SCME(GlobalQuickResponse&SCMExecution)台灣製造業全球運籌與供應鏈執行-581-200220032004TaiwanODMMarketingShareTaiwanODMMarketingShare61.2%ReferenceFromIII/MIC74.2%23.9%30%60.8%38.8%32.9%筆記電腦桌上電腦主機板伺服器液晶螢幕光碟機數位相機67.270.9%7965.471.981.2%28.435.4%42.345.2%38.2%20002001200220032004TaiwanManufacturingRevenuesTaiwanManufacturingRevenuesTFT-LCD:223US$:100MReferenceFromIII/MIC470427484571684DRAM:182ICFAB:1422003WWRevenues2005第九屆科際整合管理研討會-582-SupplyChainProductIdeaProductIdeaProductLineProductLineOrderForecastOrderForecastMassProductionMassProductionEndUserEndUserCustomerOrdersCustomerOrdersTimetoMarketTimetoVolumeTimetoEndUserManufacturingDesignODMCoreCompetencyODMCoreCompetencyGSBN:GlobalSamsungBusinessNetworkCustomersOrderERPSFCRef:NBBusinessModelRef:NBBusinessModelD/OF/G13WKsFCST(BTO)DailyWebP/O(CTO)W/OAS/RSWHMSSFGMTL台灣製造業全球運籌與供應鏈執行-583-D-1DD+1D+2D+3D+4D+5D+6D+7P/OissuedviaInternetEx-QUANTAby11:00a.m.(TPE)onD+2OrderviaEDI;EOIP/OviaEDI;EOIEx-CKSairportbymidnightS/IShippingDoc.P.O.DTaiwanWayTaiwanWay––TDS/CTOModelTDS/CTOModel•Customclearance•TitletransferS/IviaEDI;EOIWebOrderODMResellerEnd-UserResellerCustomerEnd-User60%CTOWebOrderRFIDTaiwanDirectShipChinaDirectShipAmericanDirectShipEuropeDirectShipHowtoFulfillthe102deliveryrequirement?GlobalDirectShipGlobalDirectShip2005第九屆科際整合管理研討會-584-GlobalInventoryLevelGlobalPurchasingLeadTimeIncreasedVolumeofDataIncreasedvariation,UniquenessofSKUFactsandChallengesFactsandChallengesOperation/PerformanceimpactHowmanygoodsinventory?•CTOOrderHandling•DirectShipping•InventoryVisibility•ReduceLeadTime•LeadTimeAccuracyMTL/SFG/FGComplexityingoodsmanagement,costing,..HeavyloadingforDatabase•Increasedtransmissiontime/cost/volumeGQR&SCME:ÆVMIinventorynear-by.ÆTaiwanDirectShip.ÆJMI/HubCSWGlobally.GlobalInventoryLevelGlobalPurchasingLeadTimeFactsandChallengesFactsandChallengesOperation/Performanceimpact•InventoryVisibility•LeadTimeAccuracyGlobalJMI/HubOperationVOI:VendorOwnedInventoryQOI:QuantaOwnedInventory1.13weeksFCST2.FCSTcommitment3.Ship2weeksFCSTQTYorSafetyStocksorReplenish5.ShipNotice5.ShipNotice4.CallOff(PullSignal)4.PO6.InvoiceSolutions:台灣製造業全球運籌與供應鏈執行-585-廣達集團全球視訊網FactsandChallengesFactsandChallengesOperation/PerformanceimpactTaiwanUniqueODMBusinessNeedtohaveJMI/HubGlobally•InventoryVisibility•LeadTimeAccuracyJMI/HubJMI/HubJMI/HubJMI/HubJMI/HubJMI/HubJMI/HubJMI/HubJMI/HubRunLocationManagement:ChinaÆ2;USAÆ2;EUÆ2USA:Texas;Arizona;Las-vegas(Nevada);Nashville(Tennessee)…EU:Amsterdam;Germany;Prague(Czech)……………………………..ChinaShanghai外高橋深圳;東莞TFT/LCDBattleFieldsReadinessTFT/LCDBattleFieldsReadiness----------TaiwanProprietaryGlobalLogisticsTaiwanProprietaryGlobalLogistics!!„„台灣科技台灣科技100100大大ÆÆNO.1NO.1聯詠聯詠ƒƒTFTTFT--LCDLCD驅動驅動ICIC..„„中國科技中國科技100100大大ÆÆNo.1No.1京東方京東方ƒƒTFTTFT--LCDPanelManufacturing.LCDPanelManufacturing.„„全球科技全球科技100100大大ÆÆNo1.LGPhilipsNo1.LGPhilipsƒƒTFTTFT--LCDLargeSizePanelManufacturing.LCDLargeSizePanelManufacturing.TaiwanTaiwan’’sODMnextbattlefieldsaresODMnextbattlefieldsare::ConsumerElectronic+Computing+Communication-----3CIntegrationwithIndividualCustomerTaste!------DigitalCustomer(DigitalHome)2005第九屆科際整合管理研討會-586-200220032004TaiwanTFT/LCDMarketingShareTaiwanTFT/LCDMarketingShareReferenceFromDisplaySearch台灣韓國日本中國3.63.22.324.618.214.233.440.838.337.841.442.2互相保證摧毀MAD:MutuallyAssuredDestructionƒLCD產能最佳化(MES/CIM):¾產能利用率為獲利依歸(ByEquipmentUtilization)¾產品產出1-2週;追求良率(YieldRate)¾多導入APS:AdvancePlanningSystem為計劃性生產¾以最佳市價為作業依歸(ByMarketingSizePrice)¾供應鏈組成為下游LCM組裝廠ƒLCM運籌最佳化(ERP/SCM):¾庫存週轉率為獲利依歸(ByInventoryTAT)¾生產至出貨1-2天;追求速度(Speed)¾為計劃性量產關係;強調SCMExecution¾以全球運籌為作業依歸(ByGlobalLogistics)¾供應鏈組成為上下游零組件製造工廠TFT/LCDManufacturingTFT/LCDManufacturing-----CombinationITProcesses友達奇美廣輝華映彩晶:鴻海廣達仁寶華碩寶成::台灣製造業全球運籌與供應鏈執行-587-CorporateCustomerContractManufacturerDesignPartnersComponentSupplierRawMaterialSupplierInventecWistronCompalSmallRetailCustomerLargeRetailCustomerConsumerQuantaTaiwanGlobalLogisticsCenterWistronUSAFinalAssemblyQuantaUSAFinalAssemblyCompalUSAFinalAssemblyInventecUSAFinalAssemblyPresentVMI/HubOperationPresentVMI/HubOperationCustomerVMI/HubCustomerVMI/HubCustomerVMI/HubCustomerVMI/HubCustomerPOSuppliersPOManufacturingCenterConfigurationCenterDirectShip„InventorySharing„ValueSharingCorporateCustomer„InformationSharing„BenefitsSharingContractManufacturerDesignPartnersComponentSupplierRawMaterialSupplierInventecWistronCompalSmallRetailCustomerLargeRetailCustomerConsumerQuantaTaiwanCentralSharingW/HManufacturingCenterQuantaUSAFinalAssemblyWistronUSAFinalAssemblyInventecUSAFinalAssemblyCompalUSAFinalAssemblyCentralSharingWarehouseCentralSharingWarehouseDirectShip2005第九屆科際整合管理研討會-588-TaiwanTaiwan--WayGlobalLogisticsWayGlobalLogistics----------TaiwanProprietaryGlobalLogisticsTaiwanProprietaryGlobalLogistics!!„„BuildBuildrepeatablerepeatable&Privatesolution!&Privatesolution!ƒƒEngineeronceEngineeronce––implementimplementmanyterritory.manyterritory.ƒƒKeepcompetitoroutofourdomin