刻板印象-跨文化交流

Romance,elegance,fashionandluxury------C’estLavieWanderingontheChampsElyseesStreetfullofbrandshopsofcosmeticsandfashionclothesorwalkingbytheSennaRiver,enjoyingtheartworkinLouvreMuseumandtastingredwineingoblet--thatisatypicalromanticsceneinaChinese’impressionwithFrance.AndmostChineseyoungpeoplemaythinkfrenchpeopleisromantic,elegant,confidentandparticular.Actually,thisisapreconceptionandstereotypebutwhydoesthiskindofstereotypeexist?AsfarasIamconcerned,internationaltradeisthebiggestfactoraccountingforthese.WearefamiliarwiththeimportedproductsfromFranceincludingnotonlymaterialconsumptiongoodsbutalsospiritualones.TherearequiteafewfamousdailynecessitiesandluxuriesofFrenchbrand:wepursuefashionabledressandbagswithexcellentdesign;wetrustperfumeandcosmeticsoffamousbrand;weappreciatethemellowtasteofredwine.Wealsoenjoygoodfilm,music,literatureandartfromFrance.It’snowanderthatwerelatethesevisibleanddistinctcharacteristicslikeromance,eleganceandluxurytoFrenchpeople.Secondly,massmediaplaysanindispensableroleinspreadinginformationandreshapingpeople‘sthoughts.Forexample,someproductsandtourismpropagandaontelevision,Internet,books,magazinesetc.usuallyemphasizetheromanticfeatureofFrance.Moreover,reasonsofpoliticanddiplomacy,communicationstudiesandpsychologycanaccountforthestereotypeaswell.Inaword,thereareseveralreasonsresultinginthestereotypeofFrenchlives.Andweshouldbeawareoftheseandstopholdingstereotypes.1515010110丁悦