供应链管理-第三版-Unit2-习题与答案

Chapter2SupplyChainPerformance:AchievingStrategicFitandScopeTrue/False1.Acompany’scompetitivestrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.Answer:TrueDifficulty:Easy2.Thevaluechainemphasizesthecloserelationshipbetweenallthefunctionalstrategieswithinacompany.Answer:TrueDifficulty:Moderate3.Acompany’sproductdevelopmentstrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.Answer:FalseDifficulty:Moderate4.Acompany’sproductdevelopmentstrategyspecifiestheportfolioofnewproductsthatitwilltrytodevelop.Answer:TrueDifficulty:Easy5.Acompany’ssupplychainstrategyspecifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.Answer:FalseDifficulty:Easy6.Acompany’ssupplychainstrategydeterminesthenatureofprocurementandtransportationofmaterialsaswellasthemanufactureanddistributionoftheproduct.Answer:TrueDifficulty:Easy7.Thedegreeofsupplychainresponsivenessshouldbeconsistentwiththeimplieduncertainty.Answer:TrueDifficulty:Easy8.Thedegreeofsupplychainresponsivenessdoesnotneedtobeconsistentwiththeimplieduncertainty.Answer:FalseDifficulty:Moderate9.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhaveconsistentstrategiesthatsupportthecompetitivestrategy.Answer:TrueDifficulty:Moderate10.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhavediversestrategiesthatsupportfunctionalgoals.Answer:FalseDifficulty:Moderate11.Becausedemandandsupplycharacteristicschange,thesupplychainstrategymustchangeovertheproductlifecycleifacompanyistocontinueachievingstrategicfit.Answer:TrueDifficulty:Easy12.Thesupplychainstrategymustbeestablishedatthebeginningoftheproductlifecycleandnotchangedifacompanyistocontinueachievingstrategicfit.Answer:FalseDifficulty:Easy13.Toretainstrategicfit,supplychainstrategymustbeadjustedoverthelifecycleofaproductandasthecompetitivelandscapechanges.Answer:TrueDifficulty:Moderate14.Theintercompanyscopeofstrategicfitisessentialtodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.Answer:TrueDifficulty:Moderate15.Theintercompanyscopeofstrategicfitisnolongerrelevanttodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.Answer:FalseDifficulty:Easy16.Theintercompanyscopeofstrategicfitrequiresfirmstoevaluateeveryactioninthecontextoftheentiresupplychain.Answer:TrueDifficulty:Moderate17.Thereisacloseconnectionbetweenthedesignandmanagementofsupplychainflowsandthesuccessofasupplychain.Answer:TrueDifficulty:EasyEssay/Problems1.Discussthetwokeystothesuccessorfailureofacompany.Answer:Acompany’ssuccessorfailureisthuscloselylinkedtothefollowingkeys:1.Thecompetitivestrategyandallfunctionalstrategiesmustfittogethertoformacoordinatedoverallstrategy.Eachfunctionalstrategymustsupportotherfunctionalstrategiesandhelpafirmreachitscompetitivestrategygoal.2.Thedifferentfunctionsinacompanymustappropriatelystructuretheirprocessesandresourcestobeabletoexecutethesestrategiessuccessfully.Difficulty:Hard答：一个公司的成功或失败，因此是密切相关的下列键：1。竞争战略和职能战略都必须符合共同形成一个协调的总体战略。每个功能战略必须支持其它职能战略，帮助企业及其竞争战略目标。2。不同的功能在一个公司必须适当的结构，过程和资源来执行这些战略成功。2.Listandexplainthethreebasicstepstoachievingstrategicfit.Answer:Therearethreebasicstepstoachievingstrategicfit:1.Understandingthecustomerandsupplychainuncertainty.Firstacompanymustunderstandthecustomerneedsforeachtargetedsegmentandtheuncertaintythesupplychainfacesinsatisfyingtheseneeds.Theseneedshelpthecompanydefinethedesiredcostandservicerequirements.Thesupplychainuncertaintyhelpsthecompanyidentifytheextentofdisruptionanddelaythesupplychainmustbepreparedfor.2.Understandingthesupplychaincapabilities.Therearemanytypesofsupplychains,eachofwhichisdesignedtoperformdifferenttaskswell.Acompanymustunderstandwhatitssupplychainisdesignedtodowell.3.Achievingstrategicfit.Ifamismatchexistsbetweenwhatthesupplychaindoesparticularlywellandthedesiredcustomerneeds,thecompanywilleitherneedtorestructurethesupplychaintosupportthecompetitivestrategyoralteritsstrategy.Difficulty:Moderate答：有三个基本步骤实现战略适应：1。了解客户和供应链不确定性。首先企业必须了解客户需求，为每一个有针对性的部分和不确定性的供应链面临在满足这些需要的。这些需要帮助公司确定所需的成本和服务要求。供应链不确定性帮助公司确定的程度，干扰和延误的供应链必须准备。2。了解供应链能力。有许多类型的供应链，每个目的是为了执行不同的任务。一个公司必须了解其供应链设计是做的好。3。实现战略适应。如果不匹配之间存在怎样的供应链特别好，预期客户的需求，公司将需要整合供应链支持或改变其战略竞争战略。难度：中等3.Listtheattributesalongwhichcustomerdemandfromdifferentsegmentscanvary.Answer:Ingeneral,customerdemandfromdifferentsegmentsmayvaryalongseveralattributesasfollows:ThequantityoftheproductneededineachlotTheresponsetimethatcustomersarewillingtotolerateThevarietyofproductsneededTheservicelevelrequiredThepriceoftheproductThedesiredrateofinnovationintheproductDifficulty:Moderate答：一般情况下，客户需求的不同部分可以随几个属性如下：•产品数量，需要在每一个地段•响应时间，客户愿意容忍•各种需要的产品•所需的服务水平•产品的价格•所需的创新产品难度：中4.Listtheabilitiesincludedinsupplychainresponsiveness.Answer:Supplychainresponsivenessincludesasupplychain’sabilitytodothefollowing:RespondtowiderangesofquantitiesdemandedMeetshortleadtimesHandlealargevarietyofproductsBuildhighlyi