您好，欢迎访问三七文档
当前位置：首页 > 商业/管理/HR > 市场营销 > 《菲利普科特勒的“市场营销”讲义》3
©2000PrenticeHallObjectivesCorporateanddivisionstrategicplaningBusinessunitplanningThemarketingprocessProductlevelplanningThemarketingplan©2000PrenticeHallMarket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunities©2000PrenticeHallMarket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunitiesProfitandGrowth©2000PrenticeHallCorporateHeadquartersPlanningDefinethecorporatemissionEstablishstrategicbusinessunits(SBUs)AssignresourcestoSBUsPlannewbusiness,downsizeolderbusinesses©2000PrenticeHallTheMarketingPlanExecutiveSummary&TableofContentsCurrentMarketingSituationOpportunity&IssueAnalysisObjectivesMarketingStrategyActionProgramsProjectedProfit-and-lossControls
三七文档所有资源均是用户自行上传分享，仅供网友学习交流，未经上传用户书面授权，请勿作他用。
扫描二维码
397813964
本文标题：《菲利普科特勒的“市场营销”讲义》3
链接地址：https://www.777doc.com/doc-1701398 .html