宝洁营销策略

组员：1、P&Gcompany2、Brandsandproducts3、MarketingStrategy4、Future······P&G’headquarterTouchandimprovelives，nowandforgenerationtocome!---P&GAtP&G,wetouchlivesinsmallbutmeaningfulways.Billionsofthemeveryday.SomethingaboutP&G···420000000012700018050140P&G’Chinapresident---Lijiayi（李佳怡）P&GinchinaButhowcouldP&Ggetsucharemarkableachievement?C:\DocumentsandSettings\Administrator\桌面\p&g\PG宝洁《二十年篇》(NEW).WMVBrandsandproductsOurportfolioofbrandsincludes50leadershipbrandsthataresomeoftheworld’smostwell-knownhouseholdnames.Somethingwearenotfamiliar···MarketingStrategyBrandstrategyDifferentiatedmarketingOLAYSK-II飘柔沙宣伊卡璐伊奈美潘婷海飞丝威娜舒肤佳吉列博朗护舒宝佳洁士帮宝适•欧乐-B汰渍兰诺金霸王碧浪品客P&G’future---anewlong-termenvironmentalsustainabilityvisionOverfourbillionconsumersuseourproductseveryday,sonothingismoreimportanttousthanensuringthesafetyofourproductsforourconsumersandtheenvironment.“Weaimtocontinuetodelightconsumerswithmeaningfulsustainableinnovationsthatreducetheenvironmentalimpactofourproductsacrossthefullproductlifecycle.”P&Gisthelargestconsumerpackagedgoodscompanyintheworldtoday.Thisveryfact,coupledwithourPurpose-inspiredGrowthStrategy—improvingthelivesofmoreconsumers,inmorepartsoftheworld,morecompletely—requiresustocontinuetogrowresponsibly.Anditalsorequiresustoaccelerateourcommitmenttohelpingsolvesomeoftheworld’ssustainabilitychallenges.