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1929DIXI3/15PS7ValuepropositionMDSwatchProfiler13030,000191StimulationSolutionsSolidarityPrice/1QualityProvenServiceProtechPersonalEfficiencyCustomizedClanningCarefreeVitalityClassic/New&Cool/Thrill&FunPassionAspirationTranquilPurismNatureFairSmartShoppingTotalCost133~5ValueStatementsPro-needsAnti-needsAVPActualValueProposition1+-EemotionalRrational18252231419//2029303940/345/54MeliMarketDriverMeli200150%Meli29101930%Meli5LianMeliLian/Meli6MeliMeliMeliMeliMeliMeli7Meli7Meli6MeliMeliTVPTargetValuePropositionMeli8MeliMeliMeli2MeliPVPProjectedValuePropositionMeliMeli//Meil9Meli8MeliMeliMeliMeli9Meli802MeliMeliMeliMeliMeli021-54038403021-54045899circulation@hbrchina.com
本文标题:罗兰贝格—图解消费者需求
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