microsoftpowerpoint-演讲稿9803

Post-implementationlearningandERPimpact-Fromsocialcognitiveandsocialcapitalviews國立中央大學資管系周惠文教授98.3.27PersonalvitaEducationzPh.D,Dept.ofEDPSY,UniversityofIllinoisatUrbana-Champaign{StudiesinInterpretive,Statistical,MeasurementandEvaluativeMethodologiesforEducationzMS,Dept.ofEdTech,PurdueUniversity,WestLafayettezBA,Dept.ofChineseLiterature,NationalTaiwanNormalUniversityPositionscurrentlyhold{Professor&Chair,Dept.ofInformationManagement,NCU2009/3/27台大資管系演講2/47Researchareas--ComputerapplicationsineducationzDesign,implementation,&evaluationoflearningsystemszComputerSupportedCollaborativeLearningzDesignandassessmentofinstructionalinterventionszSmallgrouplearning2009/3/27台大資管系演講3/47Researchareas--OrganizationalbehaviorszERPimplementationzGroupdynamicsresearchzVirtualcommunitystudyzITandorganizationzEnduserlearning&outcomeszHumanresourcesmanagement2009/3/27台大資管系演講4/472009/3/27台大資管系演講5/47PresentationoutlineszIntroduction{Researchmotivations{ResearchquestionszConceptualbackgroundzResearchframeworkzHypothesesdevelopmentzContributions2009/3/27台大資管系演講6/47Researchmotivations1zHugeinvestmentsinERPsince1990s{About$300billioninERPworldwideinlast10years(James&Wolf,2000;Gefen&Ragowsky2005){ERPmarketgrowsfrom$13.4billion(2003)toaprojected$15.8billion(2008),ata3%growthrate{Under-utilizationofERPfunctionalpotential(Lorenzo,2001;Ehie&Madsen2005;Jaspersonetal.,2005){Disappointedaboutreachingexpectedgoals2009/3/27台大資管系演講7/47Researchmotivations2zFailtorealizecompetitiveadvantagefromimplementation{FailureofproperusageoftechnologyzCriticalissues{Notwhatusershave,but{HowuserslearntouseiteffectivelyzTheintegratedandmandatorynaturesofERP{Altersworkprocesses,roles,communicationpatterns,requiresanintegrallinkagezResistance,needtocoordinateandobtainintegralknowledge2009/3/27台大資管系演講8/47Researchmotivations3zWithouttrainingandlearning{UnableandunwillingtousezLearningmayderivedfrom{Pre-implementationtraining{Post-implementationlearningzPre-implementationtraining{Increasetheabilitytouse{ThecomplexnaturesofERPzLimittheamountcanbeabsorbedbeforeactualusezForcetocontinuallylearnnewskillsResearchmotivations42009/3/27台大資管系演講9/47Researchmotivations4zPost-implementationlearning{ContinuouslearningafterERPisinoperation{KeytorealizingERP’sfullpotentialzThemoreuserslearn{Themoreeffectiveuse{Thegreaterperformanceimpactonusers’work2009/3/27台大資管系演講10/472009/3/27台大資管系演講11/47Researchmotivations5zPriorresearch{FocusonERPimplementationphasezNewconcern{FocusonERPpost-implementationphase,andhowtomeasureitssuccesszAcrucialindicatorofe-businesssuccess(Yu,2005)zAfterERPimplementation{Users’knowledgeandskillstouseERP2009/3/27台大資管系演講12/47Researchquestions{FactorsfacilitatingERPuseamongusershaveseldombeenidentified{Whatfactorsfacilitatepost-implementationlearning?zSocialcognitivetheory•Self-efficacy•AffectbehaviorwhenfacinganewITzSocialcapitaltheory•Relationshipnetworksfacilitateaccesstoresources•Promotescoordinationandobtaindispersedknowledge2009/3/27台大資管系演講13/47ConceptualbackgroundzPost-implementationlearningzSocialcapitalzPost-trainingself-efficacyzERPusagezIndividualperformanceimpactPost-implementationlearning1zContinuouslearningafterimplementation{ComplexandintegratednaturesofERPzLearninginworkingzUnsoundtoseparateknowledgefrompractice(Lave&Wenger1990;Brown&Duguid1991){Trainingenvironmentdiffersfromtheworkingone{Know-howvs.know-whyzHeuristicknowledge2009/3/2714/47台大資管系演講2009/3/27台大資管系演講15/47Post-implementationlearning2zThreeconditionsforlearningtohappen(Moran&Ghoshal1997;Nahapiet&Ghoshal1998){LearningopportunityzTheknowingofwhatothersknowandaccessibility{LearningintentionzWillingnesstobuildnewknowledge{LearningcapabilityzTheabilitytovalue,assimilateandusenewknowledge2009/3/27台大資管系演講16/47Socialcapital1zNetworkofrelationship{Actors’abilitiestosecurebenefitsviamembershipinsocialnetworks(Portes1998)zFacilitatesaccesstootherresources(Balatti&Falk2002)zPromotesgreatercoordinationamongpeopleandbetweenunits{EmphasizesinformalcommunicationamonguserszFeedbackimprovestheERPusage(NahandDelgado,2006)2009/3/27台大資管系演講17/47Socialcapital2zSumoftheactualandpotentialresources{Embeddedwithin,availablethrough,andderivedfromzThenetworkofrelationshipspossessedbyanindividualorsocialunit{Structural{Relational{Cognitive2009/3/27台大資管系演講18/47Socialcapital3zStructural{Thepatternofconnections{Individual’snetworkofsocialtieswillcreateopportunitiesfortransactions(Adler&Kwon,2002)zRelational{Thekindofpersonalrelationships(Granovetter1992){Trustaffectsinterfirmknowledgetransferandcreation(Godgson1993;Doz1996)zCognitive{Sharedrepresentationsandinterpretations(Nahapiet&Ghoshal1998){Sharedvisioncomprisesthecollectivegoalsandaspirations(Tsai&Ghoshal1998)3/27/20092009/3/27台大資管系演講19/47Post-trainingself-efficacyzDerivefromsocialcognitivetheoryzThecognitiveevaluationofindividual’sability(Bandura1982)zEmployedinmanyISstudies{Computerself-efficacy,knowledgesharingself-efficacy,softwareself-efficacyzPost-trainingself-efficacy{Users’beliefontheirperceivedcapabilitytosuccessfullyusingERPindailyworkaftertraining20